From the Daily Mail, 28 March 2006
Article Excerpt
Byline: NIALL AITCHESON
IRISH cider company Magners have stepped in with a lifesaving sponsorship deal for the ailing Celtic League.
Sportsmail can exclusively reveal Magners, which is owned by Bulmers, will pay a six-figure sum each season until 2009. [WDR: The deal was later extended to May 2011]
In doing so, they have ended the five-year search for a title sponsor, while sending out a message that the competition is here to stay.
A source confirmed: 'An official announcement will be made later in the season, but it is 99-percent done.' The news will be a huge boost to the Scottish Rugby Union's attempts to keep the professional game afloat.
Only last Friday, a record low crowd of 702 watched Borders take on Connacht at Netherdale. At Glasgow, the average gate has dropped to around 1,400.
However, the Magners move should give the league some breathing space.
A key component of the deal involves more marketing, as the competition has struggled for exposure since replacing the Welsh/Scottish League in 2001.
The recent renaissance of Scottish international rugby is believed to have played a part in convincing Magners.
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