The addition of Argentina to rugby union's Tri Nations competition from 2012 is set to increase the value of the tournament to $213.1 million.
“The MasterCard study highlights that Rugby is clearly booming and providing a considerable economic boost to the Southern Hemisphere,” said Dr. Anna Semens, research fellow at CIBS and MasterCard’s advisor on the business of rugby.
“The continued growth of Rugby in the region, and its positive impact on business and local communities, is particularly exciting given that the Rugby World Cup is coming to New Zealand in 2011,” added Stuart Cameron, vice president, regional sponsorships, Asia/Pacific, Middle East and Africa, MasterCard Worldwide.
A similar report on Europe’s Six Nations Championship released earlier this year estimated the value of the competition to its participating nations was $632.81 million.
Source: http://www.sportbusiness.com/news/181561/argentina-to-boost-tri-nations-economy-by-39m
Date: 10/009/2010 (Friday)
According to a study commissioned by MasterCard to the Centre for the International Business of Sport (CIBS), the 2010 edition will contribute $174.3 million to the sport and leisure economy across the Southern Hemisphere.
Sydney will benefit from the largest single impact, from hosting Australia-New Zealand, pocketing $28 million, ahead of Johannesburg and Christchurch, with $19.6 million and $12 million respectively. “The MasterCard study highlights that Rugby is clearly booming and providing a considerable economic boost to the Southern Hemisphere,” said Dr. Anna Semens, research fellow at CIBS and MasterCard’s advisor on the business of rugby.
“The continued growth of Rugby in the region, and its positive impact on business and local communities, is particularly exciting given that the Rugby World Cup is coming to New Zealand in 2011,” added Stuart Cameron, vice president, regional sponsorships, Asia/Pacific, Middle East and Africa, MasterCard Worldwide.
A similar report on Europe’s Six Nations Championship released earlier this year estimated the value of the competition to its participating nations was $632.81 million.
Source: http://www.sportbusiness.com/news/181561/argentina-to-boost-tri-nations-economy-by-39m
Date: 10/009/2010 (Friday)
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